Video Is My Smartest Sales Tool
A well-executed live demo works once. A great video stands the test of time. Using my background in video editing, I created a library of video explainers that helped:new clients onboard faster -taking some weight off our project teams, existing clients find answers on their own -taking weight off our support team, and prospective customers to have the ability to replay key product moments after the demo—so they could make informed decisions without follow-up calls. It also cut down repeat walkthroughs and gave sales a reliable way to keep momentum going.
I Build Every Demo with Intention
A demo is not a feature parade. It’s a tailored answer to a real problem. Before I show anything, I do the work to understand two things:
What does this team actually care about?
What’s blocking them from getting it?
Once I know that, I build a demo that speaks their language, solves their problem, and moves the deal forward.
I Speak to the Whole Room
I never assume the room knows what I know. Whether I’m talking to a CTO or someone at the front desk, I treat every demo like it’s the first time they’re hearing about the product. When I’m clear and focus on solving real problems, everyone leaves knowing exactly what the product does—and why it matters.