FIFA put out an open RFP for queuing services at the 2026 World Cup. Vendors had to answer a list of technical requirements in video form. This is a walkthrough of how I made the submission that helped my team win the deal.
FIFA's RFP was eight pages of technical requirements. I mapped each one to a specific moment in Qmatic's customer journey, from booking the appointment through the post-visit survey. By the time I finished, every requirement had a moment in the spotlight.
Instead of answering requirements as a checklist, I built a narrative that covered them naturally and kept the viewer watching. Years of producing YouTube content have taught me how to keep people watching.
After mapping out the requirements, I start writing a rough script and adding notes to each section about what I'll cover and how long it should run. With the structure in place, I'll shape it into a clean, performable script that I can use to record a voiceover.
I'll record a voiceover into DaVinci Resolve at a comfortable pace, using deliberate dead space between sentences. This means any flub can be fixed without re-aligning the waveform.
Then I'll put headphones on and start screen recording in time with my own voice. Mouse movements stay smooth and deliberate. I've sat on demo calls where the SE had jerky cursor work, and it's disorienting enough to break the spell of an otherwise polished demo.
All screen recordings dump into a folder that auto-syncs with my DaVinci project and refreshes every three minutes. It's a small thing, but it keeps me in the work instead of digging through folders.
After a rough assembly, I watch the video multiple times. I'm looking for moments where I'd lose interest as a viewer, moments I need to cut, and the moments that really make us look good.
Post is where the video stops feeling like a screen recording and starts feeling like real media.
Subtle sound effects and texture will be sprinkled in throughout, because every movie I've ever watched does the same thing. Engaging a second sense makes a piece of media more memorable -and a memorable demo is far more likely to close a sale.
I use custom macros and plugins that handle motion graphics, zoom animations, and the highlights, blurs, and masks that direct the viewer's eye to whatever the voiceover is calling out..
Next up is making the audio sound professional. I use EQ to cut anything harsh in my voice, then I'll apply a light amount of voice isolation to clean up any ambient room noise. Last, I'll apply a touch of compression to even out the volume between my loud and quiet moments.
With the final cut done, I export the video in H.265 ProRes. That codec preserves the quality of the motion graphics without producing a file size that's impractical to share. The export goes to a Dropbox folder, and I set the sharing permissions to match whatever the RFP specified. Once the upload finishes, I send the link to the vendor.
This is one project out of many. I've done versions of this kind of work across government, healthcare, and enterprise customers, and what keeps me coming back to it is the chance to take something complicated and make it land for the person on the other side of the screen. If you're looking for a sales engineer who cares about the craft of this work as much as the outcome, I'd love to connect.